Or should I say: "Who hasn't seen Frank Kern's new video ?"
Price tag for the website by Matt, the marketing moron ? $10K or the equivalent of what Frank can make in 2 minutes on product launch days ;-)
Boy, am I glad I have a friend who does those $200,000.00 infomercial. At least I can get great video expertise for cheap.
But fear not, although Frank uses two $3,000.00 + cameras; fancy final cut pro editing; great splash page with flash, a great video website can be made for a lot cheaper.
First off, for web video, a $300.00 camera can do as good a video as a more expensive one.
Frank's video does not use fancy cuts, transistions and effects, just straight cuts and B&W footage, easily doable with Windows movie maker.
Slip in a little camtasia screen capture, host the video on YouTube and other such video share sites, put a link on your blog or whatever, and voila!
Sure,it may not look as slick as a fancy flash website but, if the message is right and addressed to the right audience, it will get the clickthroughs.
If you follow Frank on Twitter, there are some tips thrown in. For example, Frank got his inspiration from the movie "The Last Waltz". Just think of a movie or TV show or even a magazine layout that you like and use that as your theme or anchor. This will give you the flavor, the look, the feel. From there, put in your message.
Notice how Frank used something highly personal and put it in his video. The guitar is what tied the whole thing together: The Last Waltz theme, the introduction to John Carlton (Frank is intimate with the tops in the field) and the secret tips that has made him and others millions.
Credibility and social proof established just from one guitar ... Kewl.
Yeah, I'm about to do shit like that myself . . . watch me.
Now, how about you?
Price tag for the website by Matt, the marketing moron ? $10K or the equivalent of what Frank can make in 2 minutes on product launch days ;-)
Boy, am I glad I have a friend who does those $200,000.00 infomercial. At least I can get great video expertise for cheap.
But fear not, although Frank uses two $3,000.00 + cameras; fancy final cut pro editing; great splash page with flash, a great video website can be made for a lot cheaper.
First off, for web video, a $300.00 camera can do as good a video as a more expensive one.
Frank's video does not use fancy cuts, transistions and effects, just straight cuts and B&W footage, easily doable with Windows movie maker.
Slip in a little camtasia screen capture, host the video on YouTube and other such video share sites, put a link on your blog or whatever, and voila!
Sure,it may not look as slick as a fancy flash website but, if the message is right and addressed to the right audience, it will get the clickthroughs.
If you follow Frank on Twitter, there are some tips thrown in. For example, Frank got his inspiration from the movie "The Last Waltz". Just think of a movie or TV show or even a magazine layout that you like and use that as your theme or anchor. This will give you the flavor, the look, the feel. From there, put in your message.
Notice how Frank used something highly personal and put it in his video. The guitar is what tied the whole thing together: The Last Waltz theme, the introduction to John Carlton (Frank is intimate with the tops in the field) and the secret tips that has made him and others millions.
Credibility and social proof established just from one guitar ... Kewl.
Yeah, I'm about to do shit like that myself . . . watch me.
Now, how about you?
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