Wednesday, June 27, 2007

Why are E marketers so aggresive?

I have been trying to get my act together with that E marketing thing but everytime I think I have it figured out, I am being pitched with yet another "Must have" piece of software, or course, or teleseminar, webinar, conference, etc...

Just as I was about to get my act together with writing articles to drive traffic, Gauher Chaudry offers me the possibility of buying his spanking new adword brokering course at 200$ off. Can't miss such an opportunity now, can I?

After that, Joel Comm tells me that if I don't want my Google Adword account to be canceled for fraudulent clicks, I better get his adword detective software so that malevolent programmers from the Eastern Europe can't hack my ads, or something to that effect. I mean they can still hack it but at least I can prove that they did it and that I am innocent and please Google, reinstate my account.

The question in the title was a real question, I don't offer any specific explanations as to why they are aggressive.

What's with that E marketing ?

Most people refer to it as Internet Marketing. But since there is also Electronic commerce or "Ecommerce", I figured it should be "Electronic marketing", or Emarketing for short.

Also, I was afraid that Steve Job would sue me since he believes he owns everything that starts with the letter "I". :-)

About those "Adventures in the Emarketing trade", well, it is a rip off of the title of a popular book, at least in screenwriters circles, written by William Goldman, famous for having written such classics as Butch Cassidy and the Sundance Kid, The Princess Bride, and other classics.

I don't think William will sue me ;-)