Most people refer to it as Internet Marketing. But since there is also Electronic commerce or "Ecommerce", I figured it should be "Electronic marketing", or Emarketing for short.
Also, I was afraid that Steve Job would sue me since he believes he owns everything that starts with the letter "I". :-)
About those "Adventures in the Emarketing trade", well, it is a rip off of the title of a popular book, at least in screenwriters circles, written by William Goldman, famous for having written such classics as Butch Cassidy and the Sundance Kid, The Princess Bride, and other classics.
I don't think William will sue me ;-)
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